New corporate image of Linea Calì

With the advent of the new year, after 36 years, Linea Calì sheds its skin and adopts a new corporate image, a bridge with the past that lays the foundations in the future to resist the passage of time and changing fashions.

The new brand consists of two graphic elements: logotype and pictogram.

The logotype is described by a modern, simple and geometric font, which at the same time recalls the past; the arch of the letter “N” is in fact inspired by one of the most beautiful architectural works ever made: the Palazzo del Lavoro in Roma, currently managed by the Fendi fashion house.

The pictogram, on the other hand, depicts a stylized handle where the “C” of Calì takes on the appearance of a rosette which, accompanying a line (representation of the first part of the company name, ed) and thanks to a full / empty image, defines a handle in its entirety.

The new company colour also marks a turning point, going from a bright fuchsia to a more sophisticated burgundy colour.

This particular colour, unlike a wine colour, which is the result of brown and red, is obtained by combining purple, which gives it a great chromatic intensity.

The new corporate colour thus conveys a particular sensation of refinement, which is what we find in most of the Linea Calì collections.

The payoff “We open doors in style” summarizes the company mission in a few words and is represented with an elegant and formal character that deliberately comes into sharp contrast with the new brand to stand out.

Finally, the graphic sign that distinguishes the new coordinated image expresses the Great Italian Creativity of which Linea Calì has always been an ambassador.

A hand drawn line, also a graphic representation of the first part of the company name, wraps around the pay off accompanying the eye towards the new logo. A trait that reveals the “artistic” side of the company, always looking for new shapes and trends.

Thanks to the new corporate image, Linea Calì is preparing to position itself on the market in an even more sophisticated and authoritative way, ready to face the future.

Because until the day when doors can be opened by thought alone…..they will always dream of a Linea Calì handle.