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The new Zincral Catalogue is more than a collection of products. It sets out to tell the story of the company before it even presents the collections, turning a reference tool into an account of its manufacturing culture and of the way it interprets the door handle.
The opening pages take the reader inside the company. The company philosophy starts from the everyday act of opening a door; its history goes back to its origins in 1986 and traces the growth of a heritage that today counts over 140 collections and more than thirteen million handles sold.
These are followed by what Made in Italy really means, the relationship between technology and sensitivity in the production process, the range of shapes built up over time and a view of quality as the ability to stand the test of time.
The invisible SmartBlock anti-intrusion system and the collaboration with Swarovski® complete a story that shows just how many details can lie behind a seemingly simple object.
Particular attention is given to the finishes. In the new catalogue they are not presented as a simple list of codes, but described through the way they interact with light and with the materials around them.
Polished, matt, satin, cool and warm thus become useful categories to guide the choice, together with suggestions on how to pair them with wood doors, textured surfaces, lacquered finishes and contemporary or classic interiors.
The layout follows a precise logic too. The format of the catalogue, developed specifically for this project, is the result of a careful study of proportions.
With a depth of 215 mm, the catalogue stands out by a few millimetres when placed next to the most common formats, making it instantly recognisable on a bookshelf. A small difference in size that becomes a distinctive feature.
Note: doppia pagina 62 e 63
Each collection is introduced by its own image and accompanied by the available finishes, variants, dimensions and technical drawings.
The lifestyle shots then show the handle in its natural setting: on the door, in a lived-in space, next to the materials it is meant to work with.
The layout grid is based on the Fibonacci sequence and uses progressive ratios to set sizes, spacing and hierarchies. The large photographs have room to breathe on the page, the text sits in measured areas and white space becomes an active part of the composition.
The alternation of lifestyle images, product still lifes and technical pages creates an orderly rhythm that never becomes monotonous, while the neutral palette gives the shapes the space they need to reveal themselves.
One hundred pages designed to be consulted, but also simply leafed through.
Because the new Zincral Catalogue does not only show which handles we make. It shows how we conceive them, how we produce them and how we imagine them in everyday spaces.
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